WINNER

Title: Every Letter Counts
Designer: Lizzy Healy MIDI
Company: Zinc Design
Website: www.zinc.ie

COMMERCIAL OBJECTIVE

To clearly demonstrate An Post’s commitment to delivering a comprehensive, professional service to all its customers. To reiterate its commitment to quality of service.

DESIGN OBJECTIVE

To capture the integral role An Post has in all parts of Irish life. To emphasis the depth and breadth of its services, unified by the company’s commitment to deliiver a relible, modern service.

DESIGN THEME

Research revealed the brand’s status as an established, trustworthy company, adapting to meet changing market requirements while maintaining a consistent standard of personal service. The design marries the quality of service with the everyday lives of customers.

TARGET AUDIENCE

Stakeholders – government, strategic partnersStaff – the people who deliver the service on the groundCommercial partners – partner in the international postal community and related businesses

HIGHLY COMMENDED

Title: Annual Report 2007/08
Designer: Andrew Todd MIDI
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Website: www.tandemdesign.co.uk

COMMENDED

Title: 2 Sides to Every Story
Designer: Nigel Williams AIDI and Justin Williams MIDI
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Website: http://www.huguenot.ie

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Website: www.roomthree.com