WINNER

Title: Satchels
Designer: Garvan de Bruir MIDI
Company: Garvan de Bruir Design Ltd
Website: www.debruir.com

COMMERCIAL OBJECTIVE

I wanted to create a satchel bag that required a minimum amount of construction and could be made in various sizes without altering the aesthetic.

DESIGN OBJECTIVE

The thick rawhide leather makes for a very robust bag. And although they are very much a contemporary design the leather ensures they maintain an old-fashioned quality.

DESIGN THEME

To promote the quality of leather by keeping the design as simple as possible. The fold-over construction has an envelope style flap that tucks into the bag to close with the chunky stitching as a primary feature.

TARGET AUDIENCE

In a light colour leather the satchels appeal to ladies, whereas in a darker brown they are being used as man-bags.