WINNER

Title: Heineken Green Spheres
Designer: Simon Keane, Tautvydas Jazbutis
Company: Heineken Ireland
Website: www.ckskstudios.com

COMMERCIAL OBJECTIVE

Heineken Green Spheres are a series of live events music events for alternative music lovers held across Ireland. The objective was to create a campaign for 2009 themed around blockbuster movies and aliens to announce the new Green Spheres.

DESIGN OBJECTIVE

Based on the brief of Blockbuster movies, CKSKs object was to create an epic Hollywood movie trailer. Something cinematic that would resonate with our 18 – 25 year olds based on childhood movies such as Independence Day & Armageddon.

DESIGN THEME

A blockbuster movie trailer, designed to resonate with our 18 – 25 year old audiences best teenage memories, movies such as Independence Day and Armageddon were used. Explosive over the top visual matched with an extremely dramatic, custom recorded score.

TARGET AUDIENCE

This was aimed at 18 – 25 year old male music lovers with a knowledge of popular culture references such as the movies the trailer was themed on.

Website: www.whitenoisestudios.com

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